If you’re planning a trip to the Big Apple, finding the perfect hotel can make or break your experience. Enter LUMA Hotel Times Square, a chic, modern oasis nestled in the heart of New York City. This boutique gem has been trending on Google Trends, and it’s no surprise why! With its prime location, luxurious amenities, and stellar guest reviews, it’s a top pick for travelers seeking style, comfort, and convenience. In this article, we’ll dive deep into everything you need to know about LUMA Hotel Times Square, from pricing and packages to reviews, ratings, and exclusive deals. Let’s get started!
Why Choose LUMA Hotel Times Square?
Located at 120 W 41st Street, just steps from Times Square and Bryant Park, LUMA Hotel Times Square offers the best of both worlds: a vibrant, central location with a serene, upscale vibe. This 130-room boutique hotel stands out with its futuristic design, innovative amenities like a robot butler named Alina, and a commitment to modern hospitality. Whether you’re a tourist craving Broadway shows or a business traveler needing easy access to corporate hubs, LUMA has you covered.
Prime Location in the Heart of NYC
Imagine stepping out of your hotel and being just a one-minute walk from Times Square’s dazzling lights or Bryant Park’s tranquil greenery. LUMA’s location on 41st Street between Broadway and Avenue of the Americas puts you within walking distance of iconic landmarks like the New York Public Library (5 minutes), Rockefeller Center (9 minutes), and the Empire State Building (11 minutes). Plus, with Times Sq. – 42 St. Station just steps away, you can hop on the subway to explore all of NYC with ease.
Modern Amenities for a Luxe Stay
LUMA Hotel Times Square doesn’t just rely on its location—it delivers a premium experience with thoughtful touches. Guest rooms feature floor-to-ceiling windows with stunning Manhattan views, pillow-top beds with luxurious Frette linens, and high-tech perks like 50-inch smart TVs, electronic blinds, and Nespresso machines with free pods. Need a toothbrush or coffee delivered? Alina, the hotel’s robot butler, will bring it right to your door
The hotel also offers free Wi-Fi, nightly turndown service, and a daily glass of sangria for guests. For wellness enthusiasts, the Glow Concierge program provides access to nearby gyms, in-room workout gear, and even spa treatments.
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Pricing at LUMA Hotel Times Square
Pricing at LUMA Hotel Times Square varies depending on the season, room type, and demand. Based on recent data, here’s a breakdown to give you a sense of what to expect:
- Low Season (January): Rates start around $177-$292 per night for a standard room, making it an affordable time to visit.
- Mid-Season (July): Expect prices to range from $236-$350 per night, reflecting higher demand during summer.
- High Season (December, especially New Year’s Eve): Prices can soar, with standard rooms averaging $456 per night and Skyline View Ball Drop rooms for New Year’s Eve ranging from $800-$1,000+ for a single night.
Note that these prices exclude taxes and fees, which can add to the total cost. LUMA does not charge a resort or amenity fee, but a $75 daily incidentals deposit is required at check-in, refundable within 3-5 business days after checkout.
For the most accurate and up-to-date pricing, check directly on the LUMA Hotel official website. Booking directly often unlocks exclusive perks, like dining credits at AperiBar.
Exclusive Packages and Deals
LUMA Hotel Times Square offers a variety of packages to enhance your stay, catering to different types of travelers. Here are some standout options:
- Broadway Package: Perfect for theater lovers, this package includes a consultation with Broadway aficionado Laura Heywood, a customized Broadway-themed gift, a three-course pre-theater dinner at AperiBar, and a 20% discount on Roundabout Theatre Company tickets.
- Girlfriends’ Getaway Package: Enjoy a deli tray and a credit for in-room beauty services, ideal for a fun girls’ trip.
- Photography Package: Includes a 30-minute professional photo shoot in Bryant Park, welcome cocktails at AperiBar, plush slippers, and eye masks for a luxe escape.
- Bed and Breakfast Package: Get a daily hot European-style continental breakfast (valued at $25 per person) included with your stay for up to four nights.
- Family Fun Package: Designed for families, this package offers a $75 dinner credit at AperiBar and kid-friendly amenities.
- AAA Members Rate: AAA members can enjoy discounted rates and a $75 dining credit when booking two or more nights.
For the latest deals, visit the LUMA Hotel deals page. Booking directly through their website often comes with perks like up to $75 in dining credits at AperiBar, a Charlie Palmer restaurant known for its chic Italian-inspired menu.
Guest Reviews and Ratings
LUMA Hotel Times Square consistently earns high praise from guests, with an impressive 9.1/10 rating based on 3,363 reviews on platforms like Tripadvisor and Booking.com. Here’s what travelers are saying:
- Location: Guests rave about the hotel’s proximity to Times Square and Bryant Park, calling it a “hidden gem” for its quiet ambiance despite being in the heart of NYC.
- Cleanliness and Comfort: Reviewers frequently highlight the spotless rooms, comfortable beds with Frette linens, and modern amenities like Nespresso machines and Dyson hairdryers.
- Service: The staff, including names like Russell, Deborah, and Travis, receive glowing reviews for their friendliness and attentiveness. The robot butler, Alina, is a fun and unique touch that delights guests.
- Value: While some note that rooms can be small and prices high during peak seasons, many feel the upscale amenities and lack of resort fees make it a great value.
However, a few guests mention occasional noise disturbances and smaller room sizes, so it’s worth considering your priorities when booking.
On Tripadvisor, LUMA ranks #5 out of 507 hotels in New York City and has earned a Travelers’ Choice Award, placing it in the top 1% of businesses in select categories.
Dining at AperiBar
AperiBar, helmed by renowned chef Charlie Palmer, is a highlight of the LUMA experience. This chic restaurant and bar offers Italian-inspired small and large plates, perfect for sharing. Expect dishes like fregola salad, pasta bolognese, antipasti, and tuna crudo, paired with craft cocktails or wine. Guests who book directly for two or more nights often receive up to a $75 dining credit, making it a great way to savor AperiBar’s menu.
Breakfast options include a continental spread with yogurt, granola, pastries, frittatas, and quiches, priced between $25-$50 for adults and $20-$40 for children.
Timings and Practical Information
- Check-In/Check-Out: Check-in is typically at 3:00 PM, and check-out is at 12:00 PM. Early check-in or late check-out may be available upon request, subject to availability.
- Operating Hours: The front desk is staffed 24/7, and AperiBar’s hours vary, so check the LUMA Hotel website for the latest dining schedule.
- Accessibility: LUMA offers wheelchair-accessible rooms, reduced mobility rooms, and facilities for disabled guests. Contact the hotel in advance to confirm specific needs.
- Parking: Valet parking is available for a daily fee, but reservations are required due to limited spaces.
- Public Transit: The hotel is steps from Times Sq. – 42 St. Station and a 3-minute walk from 42 St. – Bryant Pk. Station, with access to multiple subway lines.
Why LUMA is Trending in 2025
LUMA Hotel Times Square is making waves on Google Trends thanks to its unique blend of modern luxury, innovative amenities, and prime location. Travelers are drawn to its high ratings, exclusive packages, and the buzz around its New Year’s Eve Skyline View rooms, which offer a front-row seat to the iconic Times Square Ball Drop. Social media platforms like X also highlight its appeal, with guests sharing photos of the sleek rooms and AperiBar’s vibrant atmosphere. Booking now ensures you don’t miss out on this trending NYC hotspot!
Tips for Booking LUMA Hotel Times Square
- Book Early for Peak Seasons: December, especially New Year’s Eve, sees high demand, so reserve well in advance for the best rates and room options.
- Check for Deals: Visit the LUMA Hotel deals page for seasonal promotions or package discounts.
- Consider Off-Peak Travel: January offers the lowest rates, making it a budget-friendly time to enjoy LUMA’s luxury.
- Join AAA: If you’re a member, you can score discounted rates and dining credits.
- Read Reviews: Platforms like Tripadvisor and Booking.com offer thousands of verified guest reviews to help you make an informed decision.
FAQs About LUMA Hotel Times Square
Q :- How much does it cost to stay at LUMA Hotel Times Square?
Ans :- Prices vary by season. In low season (January), rates start at $177-$292 per night. In high season (December), expect $456 or more, with New Year’s Eve Skyline View rooms ranging from $800-$1,000+. Taxes and a $75 daily incidentals deposit apply.
Q :- What packages are available at LUMA Hotel Times Square?
Ans :- LUMA offers packages like the Broadway Package, Girlfriends’ Getaway, Photography Package, Bed and Breakfast, Family Fun, and AAA Members Rate. Most include a $75 dining credit at AperiBar when booking two or more nights. Check lumahotels.com/offers for details.
Q :- What are the guest reviews and ratings for LUMA Hotel Times Square?
Ans :- LUMA has a 9.1/10 rating from 3,363 reviews on Tripadvisor and Booking.com, with praise for its location, cleanliness, and friendly staff. It ranks #5 out of 507 NYC hotels on Tripadvisor.
Q :- What amenities does LUMA Hotel Times Square offer?
Ans :- Amenities include free Wi-Fi, Nespresso machines, Frette linens, 50-inch smart TVs, electronic blinds, a robot butler, and access to the Glow Concierge wellness program. AperiBar serves Italian-inspired cuisine, and valet parking is available.
Q :- What are the check-in and check-out times at LUMA Hotel Times Square?
Ans :- Check-in is at 3:00 PM, and check-out is at 12:00 PM. Contact the hotel for early check-in or late check-out availability.
Q :- Is LUMA Hotel Times Square accessible for disabled guests?
Ans :- Yes, the hotel offers wheelchair-accessible rooms, reduced mobility rooms, and facilities for disabled guests. Confirm specific needs in advance.
Q :- Does LUMA Hotel Times Square offer New Year’s Eve Ball Drop views?
Ans :- Yes, Skyline View rooms offer views of the Times Square Ball Drop, with prices ranging from $800-$1,000+ for New Year’s Eve. Book early due to high demand.
Q :- What dining options are available at LUMA Hotel Times Square?
Ans :- AperiBar, by chef Charlie Palmer, offers Italian-inspired dishes and cocktails. Breakfast costs $25-$50 for adults and $20-$40 for children. Many packages include a $75 dining credit.
Conclusion
LUMA Hotel Times Square is more than just a place to stay—it’s an experience that combines modern luxury, a prime NYC location, and thoughtful amenities like no other. With glowing reviews, a 9.1/10 rating, and exclusive packages tailored to every traveler, it’s no wonder this hotel is trending in 2025. Whether you’re planning a Broadway adventure, a family getaway, or a romantic escape, LUMA delivers. Ready to book? Head to the LUMA Hotel official website to snag the best deals and start your NYC adventure!
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Disclaimer: Information is accurate as of July 2025 but subject to change. Always check with the hotel or booking platforms for the latest details.
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